5 Social Media Mistakes your Business Could be Making

When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when initiating or undergoing changes in social media efforts. Avoid these 5 problems we often see in order to create a following of engaging consumers.

Social Media

1. Vanity Metrics

Measuring social media results is always necessary, but are you measuring success solely in terms the number of followers or likes you have? Putting too much of an emphasis on these vanity metrics rather than gauging interaction or leads coming from social media will have you focusing too heavily on aspects that might not bring results. What are you doing aside from recruiting followers that will further your business?

2. Unrealistic Expectations

Unrealistic expectations can cause disappointment and frustration with social media platforms and efforts as a whole. Social media will help build brand awareness and trust among consumers and greatly increase communication with your audience. However, it will probably never be your number-one selling technique. Understand how social media can be very cost-effective communication tool when used correctly.

3. Inconsistency

Social media isn’t a “one and done” marketing element. Proper maintenance and strategic interactions are key to keeping consumers interested, so don’t feel like you can post important information for just a month or two and expect great results. Building customer support and communication takes time, but consistent, relevant and strategic postings will eventually help you reach your realistic goals.

4. Grammatical Errors

Unfortunately this is an all-too common mistake we see. While you may be the most knowledgeable and successful person professional in your field, grammatical errors discredit you and turn off readers. Check and double check your work before posting anything. Trust us, consumers do notice.

5. Over-Promoting

Some businesses get in the habit of solely writing about what they do and what they sell. That is great to do sometimes, but you should post about a variety of topics. You want to be viewed as a thought leader in your industry. Post relevant news and interesting questions to improve your credibility among followers.

Sometimes it’s best to leave social media efforts to professionals. Allow DataComm Plus to guide you in your initiatives. We’ll help you build an engaging and interactive brand that is seen as credible among your consumers. Give us a call at one of our two locations or fill out a web submission form. We’d love to hear from you!

  

Related Posts
The Importance of Emergency Alert Systems

Elderly people staying in independent living facilities and those who need specialized care in healthcare facilities should constantly have a way to call for help in the event of an ...

READ MORE

What are the career prospects for the Kitchenaid tweeter?

You  may have heard of the tweet sent out on the KitchenAid Twitter feed on the evening of the first presidential debate a week ago or so. If not, let’s ...

READ MORE

Forgotten Gun Found In School Bathroom

Yes, you read that correctly. A security guard, who was busy picking up cafeteria money, accidentally left a .38 revolver laying in the teachers restroom. This is an inexcusable lack ...

READ MORE

Business Development Tips & Tricks

There are two main methods of business development: increase or improve the scope of what you sell and attract more customers who want to buy. Under the umbrella of these two ...

READ MORE

MJ Care, one of DataComm Plus's partners, has started up a non-profit called the MJ Care Foundation Assistance Program. This program is dedicated to supporting the career development of physical therapists, physical therapist ...

READ MORE

Is your phone system a little out of date?

Does your old business telephone system make you crazy? Are you maintaining it with duct tape and crossed fingers?

In order for businesses to prosper they must have an efficient way ...

READ MORE

Video Surveillance: Keeping Your Business Safe

Video surveillance can be an important asset in keeping your employees, customers and assets safe. Look over the benefits we’ve outlined below to find out if surveillance could be the ...

READ MORE

 We feel that the more fortunate should lend out a helping hand to those in need.  That is why this year DataComm Plus is doing a food drive with all ...

READ MORE

Security Threats to Cloud Storage

In recent years, many businesses have made the transition to cloud storage. In effect, cloud storage security, a result of the ever-evolving computer information security sub-domain, has been developed.  When ...

READ MORE

Video Conferencing: Saving Time and Money

Video conferencing is one of the most convenient, efficient, and cost-effective ways to communicate with business partners, vendors, employees, or any other contact that’s not in your office. Take a ...

READ MORE

The Importance of Emergency Alert Systems

KitchenAid, Twitter, And How NOT To Use Social

Forgotten Gun Found In School Bathroom

Business Development Tips & Tricks

MJ Care creates Tuition Assistance Program for Therapists

Would You Trade Your Old Phone System For

Video Surveillance: Keeping Your Business Safe

Datacomm Plus enters a challenge to help the

Security Threats to Cloud Storage

Video Conferencing: Saving Time and Money


Written by 

3 thoughts on “5 Social Media Mistakes your Business Could be Making

Leave a Reply

Your email address will not be published. Required fields are marked *