5 Social Media Mistakes your Business Could be Making

When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when initiating or undergoing changes in social media efforts. Avoid these 5 problems we often see in order to create a following of engaging consumers.

Social Media

1. Vanity Metrics

Measuring social media results is always necessary, but are you measuring success solely in terms the number of followers or likes you have? Putting too much of an emphasis on these vanity metrics rather than gauging interaction or leads coming from social media will have you focusing too heavily on aspects that might not bring results. What are you doing aside from recruiting followers that will further your business?

2. Unrealistic Expectations

Unrealistic expectations can cause disappointment and frustration with social media platforms and efforts as a whole. Social media will help build brand awareness and trust among consumers and greatly increase communication with your audience. However, it will probably never be your number-one selling technique. Understand how social media can be very cost-effective communication tool when used correctly.

3. Inconsistency

Social media isn’t a “one and done” marketing element. Proper maintenance and strategic interactions are key to keeping consumers interested, so don’t feel like you can post important information for just a month or two and expect great results. Building customer support and communication takes time, but consistent, relevant and strategic postings will eventually help you reach your realistic goals.

4. Grammatical Errors

Unfortunately this is an all-too common mistake we see. While you may be the most knowledgeable and successful person professional in your field, grammatical errors discredit you and turn off readers. Check and double check your work before posting anything. Trust us, consumers do notice.

5. Over-Promoting

Some businesses get in the habit of solely writing about what they do and what they sell. That is great to do sometimes, but you should post about a variety of topics. You want to be viewed as a thought leader in your industry. Post relevant news and interesting questions to improve your credibility among followers.

Sometimes it’s best to leave social media efforts to professionals. Allow DataComm Plus to guide you in your initiatives. We’ll help you build an engaging and interactive brand that is seen as credible among your consumers. Give us a call at one of our two locations or fill out a web submission form. We’d love to hear from you!

Related Posts
Video Conferencing How-to
You have mastered the video conferencing basics. Things are going smoothly. Have you asked yourself if any improvements could be made to your setup, though? When it comes to video ...
READ MORE
School Safety Through Security and Communication
Student and staff safety is quickly becoming a top priority in schools across the nation. Implementing the right security and communication measures is the best way to protect building occupants ...
READ MORE
What are the career prospects for the Kitchenaid tweeter?
You  may have heard of the tweet sent out on the KitchenAid Twitter feed on the evening of the first presidential debate a week ago or so. If not, let’s ...
READ MORE
4 Killers of Office Productivity
Tick. Tock. Tick. Tock. Tick. Tock.Sound familiar? If you ever find yourself staring at the clock waiting for your day to end, you’re not alone. Anyone who works in an ...
READ MORE
Benefits of Utilizing IP Security Cameras in School Systems
With bullying and violence a reality in schools across the nation, the idea of using IP security cameras in schools doesn't seem as far-fetched as it once might have. IP ...
READ MORE
How to Choose the Best Small Business Phone System
Is your small business phone system simply a means for making phone calls, or do you utilize it to grow your business? How you use your business phone system says ...
READ MORE
Who's running your online marketing?
Many, many companies when faced with starting a social media marketing program are tempted to put the nearest 23-year-old in charge and then trust them to produce a “viral video” ...
READ MORE
Waukesha County Business Alliance Group Visits United States Fire Protection, Inc and gets a Sneak Peek at the World of Fire Extinguishers
Heather DeMore from DataComm Plus and others from the Six Degree Group with the Waukesha County Business Alliance took some time out of their days to visit United States Fire ...
READ MORE
 We feel that the more fortunate should lend out a helping hand to those in need.  That is why this year DataComm Plus is doing a food drive with all ...
READ MORE
Is your phone system a little out of date?
Does your old business telephone system make you crazy? Are you maintaining it with duct tape and crossed fingers?In order for businesses to prosper they must have an efficient way ...
READ MORE
Video Conferencing How-to
School Safety Through Security and Communication
KitchenAid, Twitter, And How NOT To Use Social
4 Killers of Office Productivity
Benefits of Utilizing IP Security Cameras in School
How to Choose the Best Small Business Phone
Under 30 Doesn’t Always Equal Online Expertise
Waukesha County Business Alliance Group Visits United States
Datacomm Plus enters a challenge to help the
Would You Trade Your Old Phone System For

Written by 

3 thoughts on “5 Social Media Mistakes your Business Could be Making

Leave a Reply

Your email address will not be published. Required fields are marked *