10 Reasons You Should Be Using Email Marketing

Email marketing is a great way to reach customers. It’s also a sound investment in business marketing. In 2011 the Direct Marketing Association put the return on investment (ROI) at $40.56 for every dollar invested. Not too shabby.

There are reasons why email marketing has such great returns:

  1. It’s current. Unlike traditional marketing methods that require planning and execution that may take months, email marketing can be sent within hours of pertinent news or events.email-marketing-results
  2. It’s customizable. Emails can be personalized with individual names or user names and can even contain interaction history. Recipients can be separated into specific groups for very targeted messages.
  3. It’s quick. Producing multiple email messages can be done much more quickly and received immediately. Templates are easy to modify and a mailing can be created in hours not days or even months.
  4. It’s cheap. No paper costs, ink or postage to pay.
  5. It’s actionable. Coupons or discounts can be accessed by smartphone no matter where the customer is. This means no coupons left at home.
  6. It’s more frequent. While not bombarding customers with endless emails, they can be delivered much more frequently with much less cost than hard mail.
  7. It’s specific. When customers opt in to receive your emails they can also choose just what they want (and don’t want) to receive and how often they want to receive it. Having multiple options will increase customer satisfaction.
  8. It’s trackable. Who opens your messages, who clicks through the links and if the message was forwarded are just a few ways you can guage the efficiency of your message. It’s a fantastic way to see if you’re getting through.
  9. It’s spreadable. No, not like margarine but email messages are easily forwarded to other recipients who may also be interested in what you have to say. It’s a good way to increase your target base as well as gain new subscribers.
  10. It’s green! How many pieces of mail did you put into the recycling bin straight from the mailbox? Email marketing reduces waste, conserves resources and helps the planet.

If you’re not using email marketing you’re missing out on a big chance to reach your customers and would-be customers. For very low cost and overhead you can engage them with timely messages, appealing offers and the ability to spread your message for you.

For more information on the benefits of email marketing just call DataComm Plus at (262) 207-1100 and we’ll be happy to show you how wonderful it really is. 

Related Posts
Who's running your online marketing?
Many, many companies when faced with starting a social media marketing program are tempted to put the nearest 23-year-old in charge and then trust them to produce a “viral video” ...
READ MORE
Be found on the web.
Do you know what SEO means? If you’re a small business owner you should. It stands for Search Engine Optimization and while it sounds like some kind of aeronautical term ...
READ MORE
Where do you go with social media?
If you’re a small business, starting a social media marketing initiative may seem overwhelming.  You might be tempted to just put it on the back burner until you can get ...
READ MORE
5 Social Media Mistakes your Business Could be Making
When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when ...
READ MORE
Rethinking Your Approach to Business Security Systems
Rather than have one all-encompassing business security system in place, it is important to consider having a network of small security systems, geared around various components of your business. Different ...
READ MORE
Protecting your company from security threats should include social networks.
Do your employees spend more time on Facebook than you’d like? Do you see Tweets about reality shows from your account managers during business hours?Social media is hard to avoid ...
READ MORE
5 Times You Should Avoid Video Conferencing
Promoting communication among your business practices helps form relationships and allows for unlimited growth. One way to provide a good visual experience when contacting clients is to utilize the benefits ...
READ MORE
Is your phone system a little out of date?
Does your old business telephone system make you crazy? Are you maintaining it with duct tape and crossed fingers?In order for businesses to prosper they must have an efficient way ...
READ MORE
How to Choose the Best Small Business Phone System
Is your small business phone system simply a means for making phone calls, or do you utilize it to grow your business? How you use your business phone system says ...
READ MORE
Mini Breaks Can Enhance Employee Productivity
Employee productivity is always on the corporate radar, and believe it or not, something as simple as taking mini breaks throughout the day can help drastically improve it. Some employers ...
READ MORE
Under 30 Doesn’t Always Equal Online Expertise
What Small Business Owners Should Know About Search
Why Small Business Needs Social Media
5 Social Media Mistakes your Business Could be
Rethinking Your Approach to Business Security Systems
Social Networking An Increasing Security Threat
5 Times You Should Avoid Video Conferencing
Would You Trade Your Old Phone System For
How to Choose the Best Small Business Phone
Mini Breaks Can Enhance Employee Productivity

Written by 

Leave a Reply

Your email address will not be published. Required fields are marked *