Under 30 Doesn’t Always Equal Online Expertise

Many, many companies when faced with starting a social media marketing program are tempted to put the nearest 23-year-old in charge and then trust them to produce a “viral video” and Twit stuff.

But social media is fast becoming an integral part of any marketing plan and may even become the most important so handing it over to an employee solely because they know what LMAO means may be a mistake.

Who’s running your online marketing?

Unless your Gen Y (sometimes also called Millenials or to my mom, “those young people”) employee is a trained social media professional you may be handing a major advertising tool over to someone who just posted pictures of themselves in drag on Facebook.

Not only is this no the best idea it’s also incredibly unfair to expect someone who was very recently still in college to be your face online. They can’t be expected to know and support your goals and expectations anymore than they could argue a case before the Supreme Court.

A young employee could certainly have a point of view and online savvy that would be of great help for online marketing efforts. They’ve basically grown up using the internet and they navigate it with ease.

However this shouldn’t be the reason to give them free reign. They won’t have your business experience. It’s not their fault they’re just new here.

By putting them in charge you’re asking them to present your brand to the world. So ask yourself this:

  • Do they know how you want to position yourself in the market?
  • Are they capable of making decisions in your place?
  • Will they be working with other offline marketing efforts to present a unified voice for your advertising?
  • Will they be the one to respond to negative comments on social media sites? Do you want them to?
  • Do they have a clear vision of your capabilities that they can present?
  • Are they posting what they want or what you want?

Your online message should be aimed at your customers or soon to be customers so your social media manager should know the “voice” you want to speak in. So managing your efforts, profiles, outreach and content is a big responsibility so handing it over to someone just because they’re under 30 isn’t good for business and it’s really unfair to the employee.

Draw your plan, decide a plan of action and move forward together. And as they (and you) become savvier and can move deeper into the world of social media marketing, including analytics and SEO and more, you may find that you’ve created an online marketing champ. But even careful planning may not create prevent the occasional social media, um, incident. But even the big brands mess it up now and then.

If you find yourself and your young team member just wandering about together give us a call at DataComm Plus. We can guide both of you with social media training that can reveal the world of successful online marketing. From Facebook, Twitter, and Google+, to SEO and analytics and blogging we can get your staff up and running. 

Related Posts
Benefits of Colocation for Your Business
It costs time, money, and manpower for your business to maintain the on-site IT infrastructure you need to conduct business. Have you considered how IT colocation services might up your ...
READ MORE
Why your business should utilize a file sharing system
A dedicated file sharing system will benefit your company and make life more simple for your employees. Check the reasons why your business should utilize a file sharing system.1. Make ...
READ MORE
Rethinking Your Approach to Business Security Systems
Rather than have one all-encompassing business security system in place, it is important to consider having a network of small security systems, geared around various components of your business. Different ...
READ MORE
5 Social Media Mistakes your Business Could be Making
When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when ...
READ MORE
GoDaddy.com was laid low by technical issues, not a hacker.
In a dramatic event with far reaching effects the Internet registrar GoDaddy.com, reportedly the largest hosting provider for secure websites, went down on Monday, the 10th  of September, taking thousands, ...
READ MORE
Is Your Business Prepared For Disaster?
When you think of disaster recovery what comes to mind? Anything? If you’re a business owner, particularly a small or medium size business, it should be on your mind a ...
READ MORE
4 Killers of Office Productivity
Tick. Tock. Tick. Tock. Tick. Tock.Sound familiar? If you ever find yourself staring at the clock waiting for your day to end, you’re not alone. Anyone who works in an ...
READ MORE
Are summer hours bad for your company?
Company summer hours policies have long been in place to keep the summer doldrums at bay for employees. And while employees say that having summer hours would increase their productivity there are ...
READ MORE
Toshiba’s Intuitive I-voIP Technology Makes Waves
Business owners, take heed. As VoIP system providers, we could not be more excited about the latest technology from Toshiba. This new development is an ideal solution for business owners ...
READ MORE
How to Stay Focused in the Workplace
When you are in the workplace, you are expected to work your hardest to fulfill all of your daily responsibilities. Despite our best efforts, the workplace often becomes a place ...
READ MORE
Benefits of Colocation for Your Business
Why your business should utilize a file sharing
Rethinking Your Approach to Business Security Systems
5 Social Media Mistakes your Business Could be
GoDaddy.Com: Hacker Or Router Issue?
Is Your Business Prepared For Disaster?
4 Killers of Office Productivity
Are Summers Hours A Good Idea?
Toshiba’s Intuitive I-voIP Technology Makes Waves
How to Stay Focused in the Workplace

Written by 

7 thoughts on “Under 30 Doesn’t Always Equal Online Expertise

  1. This seems to be a popular trend with businesses. They are starting to see that having social media is important and now they need to see how important it is to have a professional take care of it.

  2. It’s true, even among the millenials there are those that are capable of managing an online presence, and those who just use the internet. Just like you wouldn’t put a 16 year old behind the wheel of a semi-truck you shouldn’t put someone who isn’t trained in the drivers seat of your online presence.

  3. It’s very important when hiring someone to control your social media that they are capable of viewing your business in your eyes and know how to think like that company would think. Thanks for sharing this informative and funny post!

Leave a Reply

Your email address will not be published. Required fields are marked *