Why Small Business Needs Social Media

If you’re a small business, starting a social media marketing initiative may seem overwhelming.  You might be tempted to just put it on the back burner until you can get to it. Well the back burner is probably full, and this is one project you just can’t let get away from you.

Where do you go with social media?

Let’s start with some stats. These came earlier this year from Allstate and the National Journal:

  • 64% of U.S. adults are active on social media
  • 79% of social media users are likely to seek the opinions of others before buying goods or services, and 64% of them have changed their minds because of those opinions
  • 59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
  • 64% of social media users want to see companies use social media for customer service.

 

Pretty compelling info, wouldn’t you say? But this is good news. This means that if you give your social media efforts some TLC you’ll probably have an audience waiting for you.

But a social media initiative has some requirements:

  • It takes time and effort.
  • ROI is slow and sometimes seems nonexistent.
  • You’ll have to educate yourself on the different social sites and technologies.
  • You’ll have to believe it will pay off one day.
  • It will require consistent interaction and monitoring.

 

These days consumers expect (and even require) that a company has a social media presence. Especially with the mobile revolution quickly descending on us. Using a smartphone to shop, read reviews, find locations, and get deals will soon be the way we all live so start now and be ready.

You can begin slowly and but you must maintain a steady outreach. Posting on Facebook once a week won’t help you. Constant self-promotion won’t either. Initiating a dialogue, engaging with your followers, and offering them value and expertise are great basic steps. Especially that last one-if you don’t offer value and quality Mark Zuckerberg himself can’t help you.

If you just can’t spare the time and effort it will take to have a continuous social media presence consider hiring it out. At DataComm Plus we offer comprehensive social media services from training you or your staff to get the most out of Twitter and Facebook to managing your company’s efforts on the social media sites. We know how to use social media to attract and retain customers, start a meaningful dialogue, and get your message out there. So call us to learn more. 

Related Posts
Rethinking Your Approach to Business Security Systems
Rather than have one all-encompassing business security system in place, it is important to consider having a network of small security systems, geared around various components of your business. Different ...
READ MORE
Appointment Reminders from DataComm Plus can keep your customers on schedule.
Have you ever had that sinking feeling that you were supposed to be somewhere? It usually happens about halfway through the doctor’s appointment you’re missing, the spa you’re across town ...
READ MORE
What are the career prospects for the Kitchenaid tweeter?
You  may have heard of the tweet sent out on the KitchenAid Twitter feed on the evening of the first presidential debate a week ago or so. If not, let’s ...
READ MORE
Are summer hours bad for your company?
Company summer hours policies have long been in place to keep the summer doldrums at bay for employees. And while employees say that having summer hours would increase their productivity there are ...
READ MORE
GoDaddy.com was laid low by technical issues, not a hacker.
In a dramatic event with far reaching effects the Internet registrar GoDaddy.com, reportedly the largest hosting provider for secure websites, went down on Monday, the 10th  of September, taking thousands, ...
READ MORE
5 Social Media Mistakes your Business Could be Making
When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when ...
READ MORE
Why your business should utilize a file sharing system
A dedicated file sharing system will benefit your company and make life more simple for your employees. Check the reasons why your business should utilize a file sharing system.1. Make ...
READ MORE
Protecting your company from security threats should include social networks.
Do your employees spend more time on Facebook than you’d like? Do you see Tweets about reality shows from your account managers during business hours?Social media is hard to avoid ...
READ MORE
Is your phone system a little out of date?
Does your old business telephone system make you crazy? Are you maintaining it with duct tape and crossed fingers?In order for businesses to prosper they must have an efficient way ...
READ MORE
5 Apps that Boost Office Productivity
Mobile apps have revolutionized the way we work and communicate, enabling us to transfer information at any time and any place. Devices like iPhones, iPads, and MacBooks are making it ...
READ MORE
Rethinking Your Approach to Business Security Systems
Introducing Appointment Reminders From DataComm Plus
KitchenAid, Twitter, And How NOT To Use Social
Are Summers Hours A Good Idea?
GoDaddy.Com: Hacker Or Router Issue?
5 Social Media Mistakes your Business Could be
Why your business should utilize a file sharing
Social Networking An Increasing Security Threat
Would You Trade Your Old Phone System For
5 Apps that Boost Office Productivity

Written by 

7 thoughts on “Why Small Business Needs Social Media

  1. This was a great post and shared a lot of great information! It may seem daunting starting off with social media, but we suggest you start with just one (1) and focus on that for a month or so. Then the transition into others won’t seem as drastic!

Leave a Reply

Your email address will not be published. Required fields are marked *