Why Small Business Needs Social Media

If you’re a small business, starting a social media marketing initiative may seem overwhelming.  You might be tempted to just put it on the back burner until you can get to it. Well the back burner is probably full, and this is one project you just can’t let get away from you.

Where do you go with social media?

Let’s start with some stats. These came earlier this year from Allstate and the National Journal:

  • 64% of U.S. adults are active on social media
  • 79% of social media users are likely to seek the opinions of others before buying goods or services, and 64% of them have changed their minds because of those opinions
  • 59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
  • 64% of social media users want to see companies use social media for customer service.

 

Pretty compelling info, wouldn’t you say? But this is good news. This means that if you give your social media efforts some TLC you’ll probably have an audience waiting for you.

But a social media initiative has some requirements:

  • It takes time and effort.
  • ROI is slow and sometimes seems nonexistent.
  • You’ll have to educate yourself on the different social sites and technologies.
  • You’ll have to believe it will pay off one day.
  • It will require consistent interaction and monitoring.

 

These days consumers expect (and even require) that a company has a social media presence. Especially with the mobile revolution quickly descending on us. Using a smartphone to shop, read reviews, find locations, and get deals will soon be the way we all live so start now and be ready.

You can begin slowly and but you must maintain a steady outreach. Posting on Facebook once a week won’t help you. Constant self-promotion won’t either. Initiating a dialogue, engaging with your followers, and offering them value and expertise are great basic steps. Especially that last one-if you don’t offer value and quality Mark Zuckerberg himself can’t help you.

If you just can’t spare the time and effort it will take to have a continuous social media presence consider hiring it out. At DataComm Plus we offer comprehensive social media services from training you or your staff to get the most out of Twitter and Facebook to managing your company’s efforts on the social media sites. We know how to use social media to attract and retain customers, start a meaningful dialogue, and get your message out there. So call us to learn more. 

Related Posts
5 Social Media Mistakes your Business Could be Making
When used correctly, social media platforms are a great way to engage with both potential and current customers. DataComm Plus has compiled a list of mistakes businesses often make when ...
READ MORE
How to Stay Focused in the Workplace
When you are in the workplace, you are expected to work your hardest to fulfill all of your daily responsibilities. Despite our best efforts, the workplace often becomes a place ...
READ MORE
Are summer hours bad for your company?
Company summer hours policies have long been in place to keep the summer doldrums at bay for employees. And while employees say that having summer hours would increase their productivity there are ...
READ MORE
Who's running your online marketing?
Many, many companies when faced with starting a social media marketing program are tempted to put the nearest 23-year-old in charge and then trust them to produce a “viral video” ...
READ MORE
Protecting your company from security threats should include social networks.
Do your employees spend more time on Facebook than you’d like? Do you see Tweets about reality shows from your account managers during business hours?Social media is hard to avoid ...
READ MORE
How to Choose the Best Small Business Phone System
Is your small business phone system simply a means for making phone calls, or do you utilize it to grow your business? How you use your business phone system says ...
READ MORE
Is Your Business Prepared For Disaster?
When you think of disaster recovery what comes to mind? Anything? If you’re a business owner, particularly a small or medium size business, it should be on your mind a ...
READ MORE
Toshiba’s Intuitive I-voIP Technology Makes Waves
Business owners, take heed. As VoIP system providers, we could not be more excited about the latest technology from Toshiba. This new development is an ideal solution for business owners ...
READ MORE
10 Reasons You Should Be Using Email Marketing
Email marketing is a great way to reach customers. It’s also a sound investment in business marketing. In 2011 the Direct Marketing Association put the return on investment (ROI) at ...
READ MORE
What are the career prospects for the Kitchenaid tweeter?
You  may have heard of the tweet sent out on the KitchenAid Twitter feed on the evening of the first presidential debate a week ago or so. If not, let’s ...
READ MORE
5 Social Media Mistakes your Business Could be
How to Stay Focused in the Workplace
Are Summers Hours A Good Idea?
Under 30 Doesn’t Always Equal Online Expertise
Social Networking An Increasing Security Threat
How to Choose the Best Small Business Phone
Is Your Business Prepared For Disaster?
Toshiba’s Intuitive I-voIP Technology Makes Waves
10 Reasons You Should Be Using Email Marketing
KitchenAid, Twitter, And How NOT To Use Social

Written by 

7 thoughts on “Why Small Business Needs Social Media

  1. This was a great post and shared a lot of great information! It may seem daunting starting off with social media, but we suggest you start with just one (1) and focus on that for a month or so. Then the transition into others won’t seem as drastic!

Leave a Reply

Your email address will not be published. Required fields are marked *