If you’re a small business, starting a social media marketing initiative may seem overwhelming. You might be tempted to just put it on the back burner until you can get to it. Well the back burner is probably full, and this is one project you just can’t let get away from you.
Let’s start with some stats. These came earlier this year from Allstate and the National Journal:
- 64% of U.S. adults are active on social media
- 79% of social media users are likely to seek the opinions of others before buying goods or services, and 64% of them have changed their minds because of those opinions
- 59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
- 64% of social media users want to see companies use social media for customer service.
Pretty compelling info, wouldn’t you say? But this is good news. This means that if you give your social media efforts some TLC you’ll probably have an audience waiting for you.
But a social media initiative has some requirements:
- It takes time and effort.
- ROI is slow and sometimes seems nonexistent.
- You’ll have to educate yourself on the different social sites and technologies.
- You’ll have to believe it will pay off one day.
- It will require consistent interaction and monitoring.
These days consumers expect (and even require) that a company has a social media presence. Especially with the mobile revolution quickly descending on us. Using a smartphone to shop, read reviews, find locations, and get deals will soon be the way we all live so start now and be ready.
You can begin slowly and but you must maintain a steady outreach. Posting on Facebook once a week won’t help you. Constant self-promotion won’t either. Initiating a dialogue, engaging with your followers, and offering them value and expertise are great basic steps. Especially that last one-if you don’t offer value and quality Mark Zuckerberg himself can’t help you.
If you just can’t spare the time and effort it will take to have a continuous social media presence consider hiring it out. At DataComm Plus we offer comprehensive social media services from training you or your staff to get the most out of Twitter and Facebook to managing your company’s efforts on the social media sites. We know how to use social media to attract and retain customers, start a meaningful dialogue, and get your message out there. So call us to learn more.
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