Why Small Business Needs Social Media

If you’re a small business, starting a social media marketing initiative may seem overwhelming.  You might be tempted to just put it on the back burner until you can get to it. Well the back burner is probably full, and this is one project you just can’t let get away from you.

Where do you go with social media?

Let’s start with some stats. These came earlier this year from Allstate and the National Journal:

  • 64% of U.S. adults are active on social media
  • 79% of social media users are likely to seek the opinions of others before buying goods or services, and 64% of them have changed their minds because of those opinions
  • 59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
  • 64% of social media users want to see companies use social media for customer service.

 

Pretty compelling info, wouldn’t you say? But this is good news. This means that if you give your social media efforts some TLC you’ll probably have an audience waiting for you.

But a social media initiative has some requirements:

  • It takes time and effort.
  • ROI is slow and sometimes seems nonexistent.
  • You’ll have to educate yourself on the different social sites and technologies.
  • You’ll have to believe it will pay off one day.
  • It will require consistent interaction and monitoring.

 

These days consumers expect (and even require) that a company has a social media presence. Especially with the mobile revolution quickly descending on us. Using a smartphone to shop, read reviews, find locations, and get deals will soon be the way we all live so start now and be ready.

You can begin slowly and but you must maintain a steady outreach. Posting on Facebook once a week won’t help you. Constant self-promotion won’t either. Initiating a dialogue, engaging with your followers, and offering them value and expertise are great basic steps. Especially that last one-if you don’t offer value and quality Mark Zuckerberg himself can’t help you.

If you just can’t spare the time and effort it will take to have a continuous social media presence consider hiring it out. At DataComm Plus we offer comprehensive social media services from training you or your staff to get the most out of Twitter and Facebook to managing your company’s efforts on the social media sites. We know how to use social media to attract and retain customers, start a meaningful dialogue, and get your message out there. So call us to learn more. 

Related Posts
Mini Breaks Can Enhance Employee Productivity

Employee productivity is always on the corporate radar, and believe it or not, something as simple as taking mini breaks throughout the day can help drastically improve it. Some employers ...

READ MORE

Rethinking Your Approach to Business Security Systems

Rather than have one all-encompassing business security system in place, it is important to consider having a network of small security systems, geared around various components of your business. Different ...

READ MORE

Who's running your online marketing?

Many, many companies when faced with starting a social media marketing program are tempted to put the nearest 23-year-old in charge and then trust them to produce a “viral video” ...

READ MORE

Be found on the web.

Do you know what SEO means? If you’re a small business owner you should. It stands for Search Engine Optimization and while it sounds like some kind of aeronautical term ...

READ MORE

5 Times You Should Avoid Video Conferencing

Promoting communication among your business practices helps form relationships and allows for unlimited growth. One way to provide a good visual experience when contacting clients is to utilize the benefits ...

READ MORE

5 Apps that Boost Office Productivity

Mobile apps have revolutionized the way we work and communicate, enabling us to transfer information at any time and any place. Devices like iPhones, iPads, and MacBooks are making it ...

READ MORE

Is Your Business Prepared For Disaster?

When you think of disaster recovery what comes to mind? Anything? If you’re a business owner, particularly a small or medium size business, it should be on your mind a ...

READ MORE

Evernote has been keeping us organized since 2008 and has become indispensible to anyone who needs to keep track of just about anything. There have been mobile apps for iOS ...

READ MORE

10 Reasons You Should Be Using Email Marketing

Email marketing is a great way to reach customers. It’s also a sound investment in business marketing. In 2011 the Direct Marketing Association put the return on investment (ROI) at ...

READ MORE

How to Stay Focused in the Workplace

When you are in the workplace, you are expected to work your hardest to fulfill all of your daily responsibilities. Despite our best efforts, the workplace often becomes a place ...

READ MORE

Mini Breaks Can Enhance Employee Productivity

Rethinking Your Approach to Business Security Systems

Under 30 Doesn’t Always Equal Online Expertise

What Small Business Owners Should Know About Search

5 Times You Should Avoid Video Conferencing

5 Apps that Boost Office Productivity

Is Your Business Prepared For Disaster?

App Of The Month: Evernote’s Android App Is

10 Reasons You Should Be Using Email Marketing

How to Stay Focused in the Workplace


Written by 

7 thoughts on “Why Small Business Needs Social Media

  1. This was a great post and shared a lot of great information! It may seem daunting starting off with social media, but we suggest you start with just one (1) and focus on that for a month or so. Then the transition into others won’t seem as drastic!

Leave a Reply

Your email address will not be published. Required fields are marked *